Toys, Accessories, Stationery & Merch

CLIENT: Park Dean Resorts

PRODUCT: Kids’ Surprise bag.

SKILLS: Concept presentation, product sourcing, detailed tech pack, design & packaging.

Using the existing client style guide, a cohesive value toy “surprise bag” range was designed and sourced for a leisure resort, created as an easy pick-up item for park retail. The contents were carefully selected to be budget-friendly, safe, and engaging, combining colouring, puzzles, stickers, and simple toys to offer strong play value and keep children entertained during their visit, while remaining commercially viable for in-park shops.

PRODUCT: Activity Card Game

SKILLS: Concept/product design, & packaging, detailed tech pack.

A compact “Find It!” card game encouraging guests to explore the grounds through playful challenges while also being suitable for indoor use on rainy days. I brought the individual personalities of the site mascots into the game through character-led prompts and visuals, adding humour and familiarity to each task. Designed as an easy pick-up item for on-site retail, the game was created to be space-efficient, family-friendly, and engaging, fitting comfortably within limited shop space while offering flexible play value.

CLIENT: Bunn Leisure

PRODUCT: Kids’ Character Rucksack.

SKILLS: Concept presentation, product sourcing, detailed tech pack, design of label + packaging.

The backpack was designed to be a literal extension of site mascot "Luna Wolf” featuring a high-definition digital print of the character on the front panel to ensure instant brand recognition. To mirror Luna’s own style, I integrated specific design cues like the contrast double buckles and the "Cove Crew" fob, ensuring the product feels authentic to the character’s world.

PRODUCT: Kids’ Light Up Belt

As part of my focus on bringing character worlds to life, I managed the end-to-end development of this signature mascot belt, ensuring it perfectly mirrored the gear worn by all the "Cove Crew" characters. Working closely with a specialist supplier, I sourced a moulded EVA foam belt featuring relief detail to achieve a high-quality, tactile feel that is durable enough for active play. To elevate the item beyond a standard accessory, I introduced an innovation in the form of an infinity light module, which adds significant play value and a "wow" factor for children.

CLIENT: Lyons Holiday Parks

PRODUCT: LED Lanyard

Working with the client’s existing style guide, I designed this vibrant range of LED merchandise lanyards to give young fans a way to represent their favorite "Cove Crew" characters like Hetty, Leo, Milo, and Zeze. I focused on creating a cohesive look across the whole set, using character-specific colour palettes and icons—like Leo’s paw prints and Zeze’s musical notes—to ensure each piece felt unique yet part of a matching family.